THE PROJECT
In a world first in the mummy market the site will host over 4,000 short videos from both mums and experts which are fully interactive and backed by a vibrant community able to like, love and share the content freely.
The made for internet webisodes, each 1-3 minutes long, are accessible by internet or mobile and because the site is totally socially optimised content can be embedded and play perfectly on Facebook, Twitter, blogs and shared across the web. Professional filming and editing coupled with editorialisation and aggregation of the content guarantees a high quality, highly relevant viewing experience for every user.
Videojuicer’s cloud computing platform provides a unique level of personalisation for users whether on mobile or web and real time data analysis to brands, advertisers, retailers and non profit organizations. Live events mean that brands can create live and interactive TV at a fraction of the cost of broadcast TV and with all the precision targeting and flexibility of the internet.
iMama.tv are already talking to data savvy brands and business who are looking for a new way to interact with the guardian of the household and engage with time poor mums who are already “hyper-active” online and on mobile.
All the video content is being filmed, edited and produced by Future Proof Productions and Videojuicer is developing the technology.
iMama.tv goes into open BETA testing at the end of November with the full site launch early in the New Year.
Steve Jelley, CEO of Videojuicer said, “Niche is the new Mass. There’s a lot of talk about fragmentation of audiences, but our users are sophisticated, with complex needs. Google and Facebook just don’t serve them fully, but we can deliver perfect products for smaller audience segments. Videojuicer’s all about wrapping technology to suit a particular user, and taking the trouble to understand them.”
For more information please contact Libby Rowley on 07902 679121
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