Mugler + Gaga + live webcast = success!
Nicola Formichetti showed off his latest creations for the Mugler A/W 2011 ready-to-wear collection at Paris Fashion Week on the 2nd March, 2011, through a live webcast which could only be seen on their Facebook fan page.
The webcast was not the only first – Lady Gaga made a star appearance and her never-before-heard-single “Government Hooker” was featured.
Videojuicer set off to Paris to produce the event which attracted over 65,000 unique viewers on the Facebook page and iOS devices.
The fashion house’s first foray into live streaming was greeted with enthusiasm and praise – as NYmag.com put it “What a joy it is now that live streams of fashion shows actually, well, stream!”
Catch the highlights below and click on the Mugler logo for a chance to win one of the looks!
