In June 2011, Aurora Orchestra release their disc “Seeing is Believing” on Decca Classics, and launched it with a performance at Kings Place on May 7th. The concert featured 3 pieces from the CD by Nico Muhly, as well as some more established 20th century works by Charles Ives, Paul Hindemith, and John Adams.
The newly relaunched Decca Classics was keen to publicise the CD through all channels, and Kings Place wanted to show off their hall and technology. The concert was streamed live on the Guardian, Aurora and Facebook, using the Videojuicer platform. Using expertise drawn on from Plushmusic, we also directed the Kings Place camera operators to provide compelling footage, as well as negotiated with the BBC over sharing microphones for their own Radio 3 recording.