Burberry wowed audiences all over the world last Tuesday with their stunning new Prorsum Womenswear SS11 collection - at the runway and also at 13 flagship stores all around the world.
Burberry's Retail Theatre saw the collection streamed live to stores in Italy, France, UK, US, Canada, Turkey, India and UAE. Post-show customers could purchase their favourite pieces from a bespoke application available on iPads provided by each store. The store events allowed viewers to be that step closer to the actual show and bridge the gap between Runway to Reality.